Social media is a major component in building your brand in today’s world, meaning that it is a crucial part of public relations (PR).

You are missing out on a massive audience if Twitter, Facebook, Instagram, LinkedIn and other social media platforms aren’t part of your PR strategy. You also are likely not fully developing your brand.

Here are some tips for taking advantage of social media for your business’ PR

Live Streams

Live streams are becoming more and more popular.

They are similar to creating videos, but what is unique about live streaming is that you can interact directly with people.

During your stream, people can leave comments for you to respond to, which can help you create a stronger and more personal connection to your customer base.

Live streams are great for:

• Showing off a new product/prototype
• Product use demonstrations
• Telling stories such as how you started your company
• Telling people about yourself
• Providing tips and info
• Announcements

Sharing Content

A big part of your brand will come from the content you produce, such as:

• Blogs
• Videos
• Articles
• Podcasts

Your social media is a great platform to share this content to reach a larger audience than just your website would.

Use Influencers

At some point, “influencers” on social media became a thing.

No one can recall exactly when. All we know is that it happened, and whether or not you like it, they’re not going away anytime soon.

So take advantage of it!

Contact influencers and send them your products to try in exchange for reviews and promotions.

Because there is a reason they are called an “influencer.”

Ambassadors

Ambassadors are similar to influencers, but you send your product or cash to an “average person” who will talk about your business and promote it on social media.

One advantage of using ambassadors is that they will be cheaper than influencers.

An ambassador program is also really good for college students, as they have access to a large group of similar people.

Plus, they’re desperate for free stuff.

Use With Press Releases

When you make press releases, you can also post them on social media.

The plus side of this is social media posts are very easy to share. You can also add a “share button” to go with the press release on your site.

However, if you do this, make sure you craft it in a way that is “social media-friendly.” In other words, easy to digest on social media apps on phones.

And if you post on Instagram, be sure to include some nice photos and the right filter.

Get Help

PR can be tricky.

Building and maintaining your brand and public image is a never-ending process, meaning it will take a lot of time and resources.

Also, it isn’t always obvious what the best way to go about PR is.

So hiring a PR agency can help.

They will have a ton more experience and training to help you create a much more effective PR strategy than if you tried to do it yourself.

It will also allow you to spend your valuable time on areas that need your attention.

When hiring an outsourced PR agency, make sure you find one that will tailor a strategy to you and your business.

One company that promises this is Pearl Lemon Leads.

They are a lead generation agency that will help you create a bespoke social media PR campaign.