In recent years, influencer marketing has become one of the most impactful digital marketing methods available to brands. As consumers spend their free time scrolling through various social platforms, brands have the opportunity to use influencers to natively target audiences. Using an influencer marketing agency to ideate, develop and execute your influencer marketing campaigns can ensure pinpoint accurate strategies that leave a lasting impact.
According to a report by Business Insider, 92% of consumers trust an influencer recommendation more than an advertisement or traditional celebrity endorsement. Furthermore, a study conducted by Tomoson found that businesses make $6.50 for every dollar spent on influencer marketing.
There are several reasons why influencer marketing has become so effective. First, social media platforms have removed barriers to entry, allowing anyone with a phone and an internet connection to become an influencer. Particularly with the rise of TikTok, we are seeing more authentic and everyday people rise to internet stardom.
Secondly, as audiences have become more skeptical of traditional advertising, they are more likely to trust influencers who share similar values or interests. Many influencers are considered experts within their chosen communities and niches, so their recommendations have a larger influence over purchasing decisions.
Finally, the rise of micro-influencers has made it easier for brands to target niche audiences. Micro-influencers are defined as influencers with a smaller but highly engaged following. They typically have between 1,000 and 100,000 followers and often charge less than celebrity influencers.
While there are many benefits to using influencer marketing, it is important to consider the immediate impact that it can have on your business. So, what are the immediate impacts of influencer marketing you can expect to see within a year of first implementing an influencer marketing strategy?
The first change you will notice is increased brand awareness. As influencers share your content with their followers, you will see a huge increase in brand awareness and reach. This is particularly important if you are launching a new product or service.
Another impact is improved SEO rankings. When influencers link to your website in their posts, you will see an improvement in your SEO rankings. This is because backlinks are one of the key ranking factors that Google takes into consideration for its SERPs.
In addition to higher SEO rankings, you will also see an increase in website traffic. Influencers can provide links directly to your website or specific landing pages. Social platforms offer tracking metrics so you can accurately see the impact influencers have on improving traffic.
Potentially the most impactful improvement will be increased sales. Influencer marketing can directly lead to an increase in sales. This is because influencers can drive purchasing decisions with their recommendations.
While there are many benefits to using influencer marketing, it’s important to consider the immediate impact that it can have on your business. By working with an influencer marketing agency, you can ensure that your campaigns are strategic and have a lasting impact on your business goals.