These days, e-commerce is one of the most popular business models due to a number of reasons. First of all, unlike traditional retail, e-commerce doesn’t at all limit your reach, which means that you can reach potential customers from anywhere in the world and it will be relatively easy. Also, this type of business ensures a:
- Faster buying process;
- Cost reduction;
- Affordable marketing and advertising;
- Flexible workflow, etc.
What is even more important is the simplicity of the process. Many young entrepreneurs choose e-commerce because it is much simpler to start selling products or services online rather than offline.
The process of setting up a store and creating a product listing is so simple that even a student can handle it and start making money from their business. All they need is a product or service to sell, a reliable paper writing service for students to back them up while they are busy, and a bit of time and patience for a launch.
Additionally, there is one more thing you need to succeed. It is a good understanding of SEO and this article will be your ultimate guide to it!
SEO: What Does It Stand for and Why You Should Care?
SEO – for inexperienced entrepreneurs, these three letters can cause quite a lot of confusion and make their heads spin. However, if you are launching an online store and trying to figure out the concept of SEO, the good news is that it is not as hard to grasp as many believe.
SEO translates to search engine optimization – the process of optimizing web resources for search engines’ algorithms with the goal of acquiring lots of organic, quality traffic through the results page.
To put it simply, SEO enables potential customers to find you with ease while casually surfing the web for their requests. Thus, the benefits are rather clear:
- It brings higher ranking in search engines;
- It builds credibility;
- It helps people learn about your business naturally;
- It boosts traffic;
- It ensures a better customer experience;
- It drives more sales.
These are far from all the perks of optimizing your online store. But, these benefits alone clearly show why you should care about SEO.
Knowing the definition and all the benefits there are, the only logical question you might have left is what exactly do you need to do to succeed?
In the list below, we have gathered the most vital SEO tips you need to know if you are launching an online store:
Keywords Determine Your Reach
One of the major determining ranking factors is the relevancy of your pages to users’ requests. The relevancy is measured by the quality, helpfulness, and value of your content, and the availability of relevant keywords. When prospects search for something on the web, they use certain key phrases and keywords and, if you want them to find you, you have to make sure your pages contain those relevant keywords.
Link-Building Promotes Trust
One more factor search engines’ algorithms consider when defining your ranking in the results is the number, relevancy, and quality of links to your website and its separate pages. A consistent link-building strategy brings lots of value and helps establish trust in the eyes of search engines, and your potential clients as well.
Usability Is Everything
Google and other engines have reached that point when user experience also counts as a ranking factor. In order to provide users with even more relevant results and ensure satisfaction, search engines put websites that can provide excellent user experience at the top. With that being said, owners of online stores should ensure they fix any usability issues and make each user’s shopping experience seamless. Then, they can get more traffic.
Make the Most of Your Meta Titles and Descriptions
If you go to Google right now and enter any request, you will see plenty of suggestions on the results page. But, instead of seeing the pages themselves, all you’ll see are the short meta titles and descriptions intended to briefly explain what you will find on each particular page. Reading through these is when a client makes the main decision – whether to click on a site or not.
Thus, for more traffic, you need to create catchy titles and descriptions that drive attention and include an effective call to action.
Bring Real Value Through Your Content
Content creation is one of the main processes in SEO because the more content with keywords and links you provide, the higher the likelihood that your prospects will eventually land on your website. However, simply posting any keyword-stuffed content won’t do. To get the best results, you need to create quality content that actually answers your potential customers’ queries and brings real value to them.
No Mobile Friendliness Can Kill Your Business
As we already mentioned, the experiences users get when using your store matter a lot in terms of your ranking. And, since we are living in the 21st century when most of the time your prospects surf the web from their smartphones, you really should bother about putting your store’s mobile friendliness to a test.
If your pages are not readable on mobile, you can lose a huge share of potential customers.
Leverage Google Shopping for Better Sales
Google shopping is a new big thing in e-commerce. See it for yourself – look up any kind of item in Google and you will find that some goods are shown above everything (even the paid ads). This is the fastest and easiest way to get your products in front of your prospects, so don’t hesitate to create an account on the Google Merchant Center to drive more sales. After all, it’s free!
The Bottom Line
So, now you see that launching an online store is just a small first step you take towards the success of your business. The rest is on SEO and your ability to use it right.
Hopefully, you will find the tips from this article helpful. Leverage them to your benefit and finally get your goods in front of millions of potential buyers!