There is no doubt that social media marketing plays a crucial role in the world of e-commerce. It is more than just about opening a few accounts on social media and trying to find the target audience. It is important to understand the trends in the world of social media marketing. Just like every other tech segment, these trends are constantly on the move. Companies that invest in campaigns that know how to please their customers, like the 888 Casino welcome bonus, are the most successful in the market. For someone who wants to undertake a successful campaign in 2021, there are some important trends that have to be understood. They are:
Increased use of Memes
The biggest trend expected to be seen in the world of social media marketing is the use of memes. These have exploded in popularity over the last few years. In the last 12 months alone, the use of names has increased by more than 25%, according to the analytics platform Talkwalker. It is no coincidence that the usage of memes was at its highest in April, when almost the entire world witnessed a lockdown. The growth of internet use is unlikely to taper even with the pandemic coming to its end. Hence, a business owner should certainly consider making the most of memes and its growing popularity.
Focussing on Niche Platforms
Social media is about videos too
The social media videos were a hit even before the pandemic began. Since then, however, they have witnessed a surge in demand, as video streaming becomes more popular. The industry is expected to grow at around 20% for the next decade. An interesting section of the video streaming which is gaining a lot of attention is the live sessions. Particularly in China, people are flocking towards live shopping sessions online. Instagram has enhanced its video capabilities even further and there has been a proliferation of features on this front.
Stories are here to stay
Amidst the increased focus on social media videos and niche platforms, one could be forgiven for thinking that the concept of stories would slowly fade away. Yet, the social media giants like Instagram, WhatsApp, and Facebook have remained on track to provide marketing opportunities on stories as well. This is one of the trends that should not be missed, as the daily active users in all of these platforms have grown consistently in the last three years.
Keeping tabs on social commerce
The influence of social media when it comes to the fashion sense of individuals is much greater than you might imagine. The percentage of individuals whose fashion sense is influenced by social media has grown up tremendously in the last few years. Most of these users tend to shop online, thus providing plenty of marketing opportunities in 2021. This is a key trend that should not be missed.