The robust development of esports will not surprise anyone in 2024. At the same time, the virtual world can often attract even married couples in the global community.

Nathan and Janine are a married couple who decided to build a gaming center in a house in Milwaukee, the largest urban population in Wisconsin. Milwaukee, in turn, was able to purchase the building through a 2021 property tax collection.

The Shorters show the audience that the holy place is never empty by purchasing an old building that will be converted into a gaming club and a coffee shop. A real estate specialist with the Department of Urban Development noted that Nathan and Janine Shorter offer an innovative solution to the growing competitive video game community.

According to Nathan, the couple has set the following three goals:

• to organize monthly tournaments;
• raise the level of awareness of esports games;
• to teach the young generation of the city of Milwaukee

Such an approach confirms that esports has gradually turned from leisure for young people into a serious sports activity. This encourages more people to create business strategies involving esports games. To do this, you must find a reliable partner to cooperate fruitfully. The last of them will be discussed below.

BETER Esports: 30,000+ global esports pre-match 
events per year

The BETER team keeps abreast of the rapid development of the esports industry. Therefore, the brand presents a vast portfolio of esports products, stable margins, and 24/7/365 coverage.

BETER Esports helps to raise business to a new level, and each company will feel the authoritative support of a strong partner. There are cutting-edge offerings of BETER’s esports product vertical:

• ESportsBattle, premium content, and BETER’s in-house esports tournaments are designed explicitly for sportsbooks. It showcases head-to-head tournaments from renowned gaming titles. This product vertical covers 33,000+ efootball, ebasketball, ehockey, CS 2, and virtual football events per month.
• BETER’s Esports Odds Feed provides comprehensive coverage of 400+ global esports tournaments per year, including over 35,000 pre-match and 25,000 live events.

BETER team members are excited to meet new partners at the SiGMA Asia 2024 in Manila, which will be held from June 3 to 5, 2024, at the SMX Convention Center, Pasay, Philippines. This is an excellent opportunity to share insights about next-gen betting content and solutions and discuss the latest esports, sports, and gaming offerings.