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are you in Muji?
You step from the wild bustle of the hight street into a world of Zen-like calm and small aluminium holders for business cards.



Pokemon chic


Beige enough for you?


Japanese for "fuck off fat people"

 
Is everything beige?
Can you buy a cardboard bike?
Does the presence of customers make the shop look messy?
Does it seem reasonable to spend £18.50 on a brown cardboard box?
As well as CD racks, can you buy display cases for as yet unborn media, like Digital Trousers and Wrist-Cartridges?
Do the assistants possess a zen calmness that makes you feel crumpled, stained and used, like an old man's hanky?
Can you see something made of knotted wire that might be a tie rack, or possibly a barbecue griddle?
Does everything look disposable, so you wouldn't mind if all your possessions were destroyed in an earthquake, washed away by a tidal wave or trampled by Godzilla?
Have you discovered a hitherto unrealised desire for thigh-length charcoal grey pants?
Do the beds make you feel like some kind of giant?
Is it suddenly obvious that, were you to own a selection of translucent folders, everything would be all right?
Have you just bought a bag of jelly beans for £1 to assuage the guilt caused by hanging around for 45 minutes, touching things you can't afford?
Are you gay?
» submit your Muji observation
written by Amp & Joel

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