There are over 200 of these shops in Holland. Most sell fresh and dried varieties of magic mushrooms, herbal ecstasy (variable quality concoctions of ephedra and guarana and other herbal stimulants), psychoactive herbs, cannabis seeds, and grow kits.

You can also now get Ecstasy and Cocaine testing kits as well as 'After E' and 'After C' pills to ease comedown.

As ever, make sure you find out what you're taking

we are recommending
The Magic Mushroom Gallery
friendly and open plan with a good selection of wares
Hilarious layout with products nested in large glass mushrooms which sprout out of the carpet. The usual selection of herbal highs and seeds plus loads of magic mushrooms.
Spuistraat 249, open 11-22 daily Single 524, open 09-20 daily
http://www.webguide.nl/mushroom/

Chills And Thrills
smartshop superstore
loads of stuff - six types of magic mushroom, cannabis seeds, herbal ecstasy, E testing kits, bongs, waterpipes, and vapourisers. Need we go on? Poor website though.
Nieuwdendijk 17, open 11-17 mon-fri
http://www.chillsandthrills.com

Conscious Dreams
The first and still one of the best
An extensive range of products, a nice bright environment, and knowledgable friendly staff. A good place to hang out and soak up info on clubs. Very good website.
Kerkstraat 117, open 11-19 mond-wed, 11-20 thurs-sat
http://www.consciousdreams.nl

InnerSpace
Good looking and welcoming smart shop with some specialities
Just like a sweet shop. A modern outfit with pretty much everything you've heard of plus some obscure stuff you haven't. Good collection of books and very helpful staff. Quality shop.
Spuistraat 108, open 11-22 daily
http://www.innerspace.nl

other notables:
Mushroom Valley
standard central smart shop with OTT decor
Spuistraat 60, open 11-22 daily

The HeadShop
Centrally located with hundreds of pipes, bongs, and books
Kloveniersburgwal 39, open 11-18 mon-sat

Come out of a Smartshop wowing at the flowers, marvelling at the colours, and talking about God. Good. Recommend it to us